Page 07 · Editorial team brief (partner ask)

Editorial Team Brief freelance RD + GP + strength coach

the one-page pitch for the recruit calls

Single-page brief to send to candidate UK Registered Nutritionists (AfN), menopause-specialist GPs (BMS-affiliated), and Level-4 strength coaches. Per-page review + named-byline + sameAs to register. Affiliate revenue site — no SKU promotion (we recommend existing products from MyProtein / Wild Nutrition / Bulk / Holland & Barrett / Boots / Form etc.). Your name + sign-off IS the brand's E-E-A-T moat.

The pitch in one line: a UK women's-life-stage health authority site looking for three named clinical/expert reviewers to sign off review-page content per page, on a freelance basis. Named on the page · sameAs to your register · per-page rate £100-400. Affiliate-monetised (zero conflict of interest — we don't sell SKUs).

About us

UK direct-to-consumer women's-health authority site launching late 2026 / early 2027. Affiliate-curation model (Wirecutter-shape) — we review existing branded supplements (MyProtein / Bulk / Wild Nutrition / Holland & Barrett / Boots / Form / Ancient + Brave / Vital Proteins / Trinny London) and recommend the best per use-case + life-stage. No SKUs of our own at launch; revenue from affiliate links to whichever brand the user buys.

Position: "the UK women's life-stage health authority — fitness-anchored, named-clinician-reviewed, lab-tested, brand-neutral." Sister to PeptideClear (a UK peptide therapeutics + men's athletic-longevity authority); separate site, shared editorial discipline.

The three roles we're recruiting (freelance, per page)

Role	What you sign off	Rate / page	~Pages Y1
Registered Nutritionist (AfN-registered, mid-career, female preferred — voice authenticity)	All nutrition + supplement claims · protein calculator · recipe pages · daily-dose pages	£100-200	~30-40
Menopause-specialist GP (BMS-affiliated; not Louise Newson, not in clinic with her)	Perimenopause symptom pages · HRT-interaction pages · the GP advice tone · safety review pages	£200-400	~10-15
Level-4 / BWF-certified strength coach (UK, ideally with experience in women's strength training)	Strength-training-for-perimenopause page · muscle-building-over-50 · resistance-training advice · creatine-and-training pages	£100-200	~10-15

What we offer

Named byline + headshot on every reviewed page — your professional brand grows with the site
Person schema + sameAs to your register (AfN / GMC / BMS / CIMSPA) — your entity gets the AI-search lift
Per-page rate at the higher end of UK content-review market
Predictable cadence — Y1 ~30-65 pages reviewed total across the three roles; commit ~2-4 pages/month
Editorial freedom — you sign off only what you'd genuinely recommend; pages you reject don't ship
No conflict of interest — we don't sell SKUs, so you're endorsing the editorial standard, not a product line
Optional revenue share on the highest-traffic pages (post-Y1, post-revenue) — discussable

What we ask

Half-day per page reviewed — read the draft, mark up corrections, sign off the final
Honour named-on-page commitment for ≥12 months
One round of revisions per page within 5 working days
Discoverable register entry (we'll cite + link)
~1 hour / quarter for brand-strategy call (no obligation; just helpful)
Right of refusal — you can decline to sign off any page; we'll re-scope or hire a second reviewer for that page

Editorial freedom

You can ALWAYS reject a product recommendation if the evidence doesn't support it
You can ALWAYS add caveats (e.g. "consult your GP if X")
You can ALWAYS suggest different framing if the AI-assisted draft missed nuance
Editorial guidance: every claim EFSA-supported OR framed "the literature suggests..." with citation; no clinical claims; signpost to medical advice where appropriate

The brand moat we're building together

No incumbent UK women's health/supplement entity ticks all 10 trust signals — named GP, named RD, named coach, heavy-metals lab data, EFSA-claim anchored, female-positioned, reviewedBy schema, original UK survey, life-stage quiz, page-equals-product-recommendation. Your name + sign-off IS the moat that BBC Good Food / Vogue / Marie Claire / Wild Nutrition / Louise Newson can't replicate. AI search increasingly cites named-clinician content over generic editorial; your name on the page IS the citation moat.

Recruitment process

Step	What happens	Timing
1. First call	30-min intro — site concept, role, fit check	Week 1-2
2. Trial review	One real page (£100-400, paid regardless)	Week 2-3
3. Agreement	Lightweight contractor agreement — no exclusivity, 30-day notice	Week 3
4. Going live	First reviewed pages published with your name; entity profile built	Week 3-4
5. Quarterly review	Cadence + rate review; revenue-share discussion if applicable	Each quarter

Where to find candidates

RD — AfN public register · LinkedIn ("Registered Nutritionist" UK) · BDA member directory · women-led nutrition practices · referrals
GP — BMS member directory · Daisy Network · The Menopause Charity · Newson Clinic alumni (those who've moved on) · LinkedIn private-practice GPs with menopause specialism
Coach — CIMSPA / REPS register · UK female strength coaches on Instagram (LIFTOFFICIAL, FemmeFitness, Strong Beauty Academy network) · HYROX UK age-group elites

Compensation summary (Y1 budget)

Role	Pages	Rate	Y1 cost
RD	~30-40	£100-200	£3,000-8,000
GP	~10-15	£200-400	£2,000-6,000
Coach	~10-15	£100-200	£1,000-3,000
Y1 total	~55-70 pages	—	£6,000-17,000

Spread across 12 months; ~£500-1,400/mo run-rate. Compare to original DTC plan's £13-26k/yr permanent-contract editorial team.

Contact

[Brand name TBC] · [domain TBC] · contact via [email TBC] · founder Adam Parker (49k.co.uk) · WhatsApp [TBC].

Editor's note for Adam: this brief replaces the original Manufacturer Brief (model shifted to affiliate-curation; we don't manufacture). Send to 2-3 candidates per role in Phase 1 of the build (Days 7-10). Trial-page rate £100-400 per role paid regardless of conversion (so candidates can trial without risk). The named RD + named GP + named coach are the E-E-A-T moat the rest of the UK women's-supplement landscape doesn't have.