URL tree for the women's life-stage health affiliate site. ⚑ green = anchor target. ⚐ yellow = wedge attack. Each life-stage hub routes users into the cross-stage SKU recommendation pages; quiz routes to a curated 3-5 affiliate product stack per user.
/pregnancy/ // hub ├── ttc/ ~2k cluster · fertility + preparation │ ├── fertility-supplements/ UK gap │ ├── folic-acid-when-to-start/ NHS-positioned safety │ └── prenatal-vitamins-uk/ ~3-5k commercial ├── prenatal-vitamins-best-uk/ ⚑ pregnacare displacement target ├── pregnancy-supplements-by-trimester/ decision-help structure ├── what-to-take/ decision-tree └── pregnacare-alternatives-uk/ 21k brand search cross-attack
/postnatal/ // hub ├── recovery-supplements/ ├── breastfeeding-vitamins/ ├── postnatal-protein-collagen/ └── new-mum-stack/ quiz-routable
/perimenopause/ // hub ├── symptoms/ ⚑ 60,500/mo · top-of-funnel │ ├── weight-gain/ + hair-loss/ + joint-pain/ + anxiety/ 1.3-1.6k each │ ├── brain-fog/ + insomnia/ + bloating/ 320-1.6k │ ├── belly-fat/ + skin/ + libido/ + fatigue/ 2.4k fatigue head │ └── acne/ 40+ Labs ├── test/ 9,900/mo · routes to quiz ├── am-i-in-perimenopause/ 1,300/mo · routes to quiz ├── age/ 8,100 LOW ├── best-supplements-uk/ ⚐ 2,400/mo · WEDGE ATTACK · NO NHS ├── perimenopause-supplements-uk/ 1,300/mo ├── weight-loss/ 1,000/mo ├── protein-and-muscle/ 20+50+70+480 cluster ├── exercise/ 260 LOW ├── strength-training/ ⚑ 70/mo £0.09 CPC pure citation ├── magnesium-glycinate/ → /magnesium/ pillar cross-link ├── ashwagandha-evidence-based/ → ayurveda pillar cross-link ├── the-stack/ Reddit-displacement target ├── on-glp-1/ // cross-link to PeptideClear └── reviews/ // curated affiliate-link picks
/menopause/ // hub ├── supplements-uk-guide/ ⚑ 8,100/mo · NHS×2 contested → pos 4-8 + AIO ├── protein/ 140/mo ├── weight-gain-supplements/ 170/mo ├── davina-mccall-supplements/ 110 brand-search bait ├── creatine-for-menopause/ → /creatine/menopause/ cross-link └── hot-flushes-supplements/ 1.6k cluster
/senior/ // hub · ~5k/mo cluster ├── sarcopenia-supplements/ academic-only UK SERP ├── muscle-building-over-50-women/ 480/mo ├── muscle-building-over-60-women/ ├── protein-for-women-over-50/ 50/mo ├── hmb-for-sarcopenia/ UK gap └── senior-strength-stack/
/creatine/ // hub ├── for-women/ ⚑ 18,100/mo · UK brand vacuum │ ├── benefits/ 8,100/mo │ ├── side-effects/ 2,900/mo │ ├── dose-for-women/ 320+480/mo │ ├── weight-loss/ 260/mo │ └── best-uk/ 320/mo · Vogue at #4 · vendor SERP ├── menopause/ ⚑ 1,600/mo · FS firing ├── perimenopause/ 320/mo · citation gem ├── and-hrt/ ⚑ 50/mo SLEEPER · max conv ├── side-effects/ ⚑ 22,200/mo · UK citation gap │ ├── kidney-safety/ + and-kidneys/ 1.6k cluster │ ├── for-women/ 2,900/mo │ └── dangers-honest-guide/ 1,000/mo ├── when-to-take/ ⚐ 12,100/mo NEW · AIO + WIDE-OPEN ├── how-much-per-day/ 9,900/mo NEW · dosage trifecta ├── does-it-cause-hair-loss/ 8,100/mo NEW · AIO + WIDE-OPEN ├── best-time-to-take/ 5,400 LOW gem ├── before-or-after-workout/ 4,400 LOW ├── loading-phase/ 3,600 LOW ├── hair-loss-evidence/ 2,900 LOW FUD gem ├── brain-and-mood/ // brain/mood cluster │ ├── brain-benefits/ + cognitive/ + anxiety/ + depression/ + sleep/ ~2k LOW comp ├── format-gummies-vs-powder/ 1,300/mo + 880 + 390 + 210 ├── while-breastfeeding/ 140 LOW └── reviews/ // best creatine UK + women + monohydrate
/protein/ // hub ├── how-much-do-i-need-uk-calculator/ ⚐ 49,500 LOW · THE GEM ├── side-effects/ 1,000 LOW ├── for-women/ 720+4,400 cluster │ ├── weight-loss/ 720+1,000+2,400 │ ├── over-40/ + over-50/ 70+50 ├── pregnancy-and-breastfeeding/ 880+30+210+140 ├── beginners-guide/ 110+20+70 ├── high-protein-recipes/ 22.2k+22.2k+18.1k recipe cluster ├── for-glp-1-users/ // → cross-link PeptideClear └── reviews/ // best protein for women + weight loss + vegan
/pre-workout/ // hub ├── is-it-safe/ 210+720+20 ├── side-effects/ 720 LOW ├── stim-free-for-women/ 720+320 ├── natural-no-caffeine/ └── reviews/ // best stim-free + women's pre-workout
/magnesium/ // hub ├── glycinate-benefits/ ⚑ 14,800/mo · AIO + WIDE-OPEN ├── glycinate-side-effects/ 8,100/mo · AIO + WIDE-OPEN ├── glycinate-vs-citrate/ ⚑ 5,400/mo · AIO firing ├── glycinate-vs-bisglycinate/ 3,600 AIO ├── how-much-per-day/ 8,100/mo ├── for-sleep/best/ 6,600/mo ├── for-perimenopause/ 720+720 · Newson displacement ├── for-perimenopause/best/ ⭐ 110/mo · hottest on-brand · nobody sells positioned glycinate ├── glycinate-perimenopause/ 70 · US menopause-tech displacement ├── citrate-uk/ ├── types-explained/ decision-help └── reviews/ // best magnesium glycinate UK + for sleep
/collagen/ // hub ├── best-for-women/ ⚑ 9,900/mo · vendor wall ├── marine-vs-bovine/ ⚑ 3,600+3,600 · AIO firing ├── for-menopause/ + for-perimenopause-skin/ ~1.5k ├── types-explained/ (type-I vs type-II) decision-help ├── postnatal/ cross-stage └── reviews/ // best collagen UK + marine + bovine
/ingredients/ashwagandha/ // hub ├── uk-guide/ 165k head adjacency ├── for-women/ 480/mo ├── for-menopause/ 590/mo ├── for-perimenopause/ 210/mo ├── ksm-66-vs-sensoril/ decision-help └── reviews/ // best ashwagandha UK · women's /ingredients/shatavari/ // 3.6k Labs · UK gap /ingredients/triphala/ // gut · ayurveda crossover
/quiz/ // the conversion engine ├── find-your-stack/ ⚑ 10Q · email-gated · affiliate-routed │ ├── pregnancy-stack/ // life-stage output variants │ ├── postnatal-stack/ │ ├── perimenopause-stack/ │ ├── menopause-stack/ │ └── senior-stack/ ├── perimenopause-test/ 9,900/mo target └── am-i-in-perimenopause/ 1,300/mo target /reviews/ // the affiliate engine (REPLACES /shop/) ├── best-creatine-for-women-uk/ aff: MyProtein + Bulk + Optimum + Naked ├── best-magnesium-glycinate-uk/ aff: BetterYou + Pure Encap + Solgar + Bulk ├── best-collagen-for-women-uk/ aff: Vital + Ancient+Brave + Wild Nutrition ├── best-perimenopause-supplements-uk/ aff: Wild Nutrition + Health&Her + Vitabiotics + BetterYou ├── best-protein-powder-for-women-uk/ aff: Wild Nutrition + Form + Innermost + MyProtein ├── best-stim-free-pre-workout-uk/ aff: Bulk + MyProtein + Naked ├── best-ashwagandha-uk/ aff: Pure Encap + Solgar + Wild Nutrition ├── best-prenatal-vitamins-uk/ aff: Wild Nutrition + Pregnacare + BetterYou ├── best-postnatal-supplements-uk/ ├── best-vitamin-d3-k2-uk/ └── ... // ~25-40 review pages at maturity
/about/ // brand + team hub ├── our-rd/[name]/ ⚑ Person schema · AfN sameAs ├── our-medical-advisor/[name]/ ⚑ Person · GMC + BMS sameAs ├── our-strength-coach/[name]/ ⚑ Person · CIMSPA sameAs ├── our-ayurvedic-practitioner/[name]/ // optional for ayurveda pillar └── our-process/ // the rubric + lab methodology /research/ // the citation moat ├── heavy-metals-lab-report/[quarter]/ ⚑ Quarterly · cited reference ├── uk-perimenopause-supplement-survey/[year]/ ⚑ Annual · cited reference ├── efsa-claims-register-uk-guide/ citation magnet ├── product-testing-rubric/ our methodology └── exclusion-criteria/ what we don't recommend + why /glossary/ // DefinedTerm schema · ~40 terms ├── creatine/ + perimenopause/ + efsa-claim/ + informed-sport/ ├── magnesium-glycinate/ + bisglycinate/ + types/ ├── collagen-type-i/ + type-ii/ + marine/ + bovine/ └── ashwagandha/ + ksm-66/ + sensoril/ + ayurveda/
/pl/ // Polish (UK loc) — hreflang only ├── creatine/for-women/ ├── perimenopause/best-supplements-uk/ └── protein/how-much-do-i-need-uk-calculator/ /ro/ // Romanian (UK loc) — hreflang only └── (mirror of /pl/ above)
Don't build localised pages — Agent 1 verified across 16 languages: UK diaspora Googles in English. Hreflang siblings on 3 hero pages only for defensibility.
/perimenopause/on-glp-1/, /protein/for-glp-1-users/, and at any creatine-cognitive page that mentions broader nootropics. PC reciprocates.PERIM); back link to /.| Pillar | Day-1 | Month 3 | Month 12 |
|---|---|---|---|
| Life-stage hubs (pregnancy → senior) | 8 | 16 | 28 |
| Creatine pillar | 12 | 20 | 30 |
| Magnesium pillar (NEW) | 6 | 10 | 14 |
| Collagen pillar (NEW) | 3 | 6 | 10 |
| Protein pillar (original brief spine) | 5 | 10 | 16 |
| Pre-workout pillar (original brief spine) | 2 | 4 | 6 |
| Ayurveda sub-pillar (NEW) | 3 | 6 | 10 |
| Worried-buyer informational | 6 | 10 | 14 |
| Quiz + reviews + commerce | 8 | 15 | 25 |
| Authority + entity (team, research, glossary) | 12 | 22 | 40 |
| Multilingual hreflang | 3 | 3 | 10 |
| TOTAL | ~68 | ~122 | ~203 |
Day-1 priority ship target ~40 pages (the top 40 by traffic potential per the agent-wave Top-15 list); the rest stagger over months 1-12.